We look at why Harrods’ new opening at Lakeside Shopping Centre is revolutionising the way we shop all things beauty
We’ve all seen the luxury that is a department store beauty hall, but Harrods has given this a whole new meaning. The heritage retailer is adding to their legacy as one of the largest, most luxurious beauty destinations in the world. Devoted to all things beauty, H beauty at Lakeside Shopping Centre is a 23,000sq ft space that provides an open plan, expansive space for customers to experience the finest in beauty.
Dotted across this true beauty playground, you’ll find the super brands alongside the pioneers of the new generation. From the legacy bands such as Chanel, Dior, Charlotte Tilbury and Creed; to pioneering, new generation beauty brands such as Huda Beauty, Kylie Cosmetics and The Ordinary.
In an attempt to re-energise the high street store experience, H beauty has created an experiential shopping environment, where the store gives an interactive and 360-degree adventure. The way in which we shop for our favourite skincare and beauty bag essentials has never looked so different. Browsing now has a new lease of life, giving consumers an experience where you have the opportunity to walk around and engage with the shelf to shopping cart journey.
Along your journey, you will come across the Skincare Station, where customers have the opportunity to be treated to facials from the foremost skincare brands. ‘Magic Mirrors’ allows customers to virtually try on a host of different make-up products and colours, explore their creativity and to simply have a little play around in this adult-sized beauty fun fair. Next up is ‘The Playtables’, which offers access to dry hair styling and endless demos and consultations for all those looking to revamp their look. If providing all of the above doesn’t make your heart throb with excitement, Harrods also wants to make your shopping experience a whole lot easier. Aside from the beauty phenomenon that is H beauty, a click and collect service is also available for customers who shop online at harrods.com, and can receive and try on their parcels in the changing rooms.
It’s pretty obvious that H beauty is every Instagrammer’s dream, so it’s only fitting that the new ‘Champagne Bar’ is an Instagram worthy space to sit, sip and celebrate with friends in between shopping.
Harrods is taking retail renovation to new heights, using their authority in the beauty sphere to change the way we shop, for the better.
Level 1 (Ground Floor Intu Lakeside Shopping Centre), West Thurrock, Grays RM20 2ZP